Social Media Marketing

 Social Media Marketing is another important piece of the puzzle when it comes to creating exposure for your business online and creating a unique shopping experience for your customers. Using the pizza place example again, imagine that you search for a pizza place without all of the specific keywords…Just “Pizza”. Right away you see that a lot of your friends “Like” a particular local pizza place’s fan page on Facebook. After logging in to your profile, you discover that two of your friends have just checked in there and posted the message “@ the pizza place, stop in for a slice!”  Are you more likely to take your friends’ advice that it is the best pizza place in town, or form an opinion based on a T.V. commercial you’ve seen recently? Facebook “Likes” and “Shares” are the online equivalent of people talking about and recommending your business to their friends in a casual conversation. Another benefit to Facebook marketing is that the people who ‘Like” your company page see your updates in on their Facebook News Feed, right alongside all of their other friends’ status updates. This type of customer interaction is especially beneficial to local businesses that provide outstanding products or services, since it allows them to level the playing field and compete more effectively with larger chains or franchises. YIPCS is a community and family business, and we take pride in helping yours prosper.

   Of course, Facebook is only one of the Social Media platforms that many businesses, large and small, are using to reach out to their customers. YouTube, 5min, Viddler, Blip.TV and Vimeo allow you to create everything from commercials and viral videos to how-to demonstrations and full length TV shows. Twitter, Plurk, Identi.ca and Friendfeed allow you to send out bite-size updates to your followers that are quick and to the point, while blogs like Tumblr, WordPress, Typepad and Squidoo are more of the meat and potatoes type of multimedia platform that can be as effective as a full website for many things. SocialMention even monitors your brand across several different social media sites, so that you can get real time feedback about whom your customers are and what they’re saying. Here at YIPCS, we can design a social media package for your company that is custom tailored to reach the customers you want, from the smallest niche market to the largest demographic.

   The factors that we’ve discussed here are still only a fraction of the total picture. Did you know that your site can be blacklisted from search engine results because of what seem like minor issues like having thin content on your page or even having a certain keyword appear too many times. Does your site take too long to load? Do people stay and visit you for a while, or do they “bounce” to another page as quickly as they came? We have the tools, knowledge and experience to make sure your online presence is everything that you want it to be. Call or Email us for a free evaluation of your site.

_____________________________________________________________________________________